Top Beauty Retail Apps on iOS in South America: Q4 2024

During the fourth quarter of 2024, several leading beauty retail apps on iOS in South America showed varying performance trends. These insights are based on data from Sensor Tower.

O Boticário experienced a fluctuating trend in weekly downloads, reaching a peak of approximately 56.6K by the end of October. However, downloads gradually decreased to about 25.5K by the end of December. The app's weekly active users initially rose to over 1M in late November but saw a decline to around 548K by the close of the quarter.

For Beleza na Web: Cosméticos, weekly downloads peaked at 42.3K in late November before declining to about 14.2K by the end of December. Active users followed a similar pattern, peaking at approximately 426K in late November and decreasing to 222K by the end of December.

Natura (Oficial) saw its downloads peak at 41.7K in early November, followed by a steady decline to 10.6K by the end of the quarter. Active users peaked at about 542K in late November, then dropped to 261K by the end of December.

SEPHORA: Maquiagem e Perfumes showed a peak in downloads at 33.1K in late November, with active users reaching their highest at 306K during the same period. Both metrics saw declines towards the end of December.

Finally, Época Cosméticos & Perfumaria peaked in downloads at 43.9K in late November, while active users reached a high of 391K. Both metrics saw a decrease as the quarter ended.

These trends provide a snapshot of the dynamic landscape for beauty retail apps in South America. For more detailed insights, visit Sensor Tower.